With this mindset, one of the world’s most powerful brands has founded its stand-alone premium fashion brand AlphaTauri.
The brand is establishing a new way in the clothing industry that intersects fashion and function.
Since 2015 KTC supports AlphaTauri to realize their vision and to push materials & fabrics in terms of technical application and quality. The starting point of an excellent relationship is a shared mindset as Ahmet Mercan, General Manager of AlphaTauri & Head of Global Consumer Products for Red Bull, summarises “AlphaTauri’s mission is to grow its innovations and pioneering approach to fashion. This can only happen in an environment of creators that challenge the status quo and in strong long-term partnerships to deliver the quality and the consistency that is needed day in, day out”